Floristry*, formerly known as Flowershop*, approached me about a collaboration to develop an AR campaign to coincide with the launch of their brand on Mother's Day. The founders aimed to pay homage to the timeless art of flowers, together, we conceptualized the idea of digitizing iconic flowers from art history, offering users the opportunity to assemble virtual bouquets inspired by iconic artists such as Van Gogh, Georgia O'Keeffe, Murakami, and Andy Warhol.