Coco first began operating as Cyan Robotics, lead by founders Zach Rash and Brad Squicciarini conducting robot delivery operations from their UCLA apartment. It was during this time I was approached to lead the branding identity of their growing robotics operations. Central to Coco’s identity is the iconic sunset gradient, inspired by the Los Angeles evening skies. This gradient has become the symbol of the brand’s evolution. As the first robotics company to embrace gradients as a primary visual component I aimed to challenge conventional startup design and position Coco visually as a new wave of robotics.